Why are my TikTok Ads not Approved? Agency tips to get approval (2024)

Ad rejection can be a frustrating and costly experience, especially if you’re not sure why your ads are being rejected. Don’t worry, every problem has solutions! Checking why you TikTok ads not approved and getting multiple expert tips to solve right in this article with Mega Digital!

Table of Contents

Reasons Why Your TikTok Ads not approved

Why are my TikTok Ads not Approved? Agency tips to get approval (1)

Why are your TikTok Ads not approved? TikTok’s advertising policies are strict, and ads can be rejected for a variety of reasons. Here are some of the most common reasons why your TikTok ads are not approved:

  • Inappropriate content or imagery
  • Copyright infringement
  • Misleading claims or information
  • Low-quality ads
  • Ad creative inconsistency
  • Restricted or prohibited products/services

Inappropriate content or imagery

TikTok has strict guidelines when it comes to inappropriate or offensive content. The most common examples of inappropriate content that could lead to ad rejection include explicit language, sexual content, and violence. For instance, if you are advertising a beauty product, you cannot use sexualized or suggestive images in your ad. Similarly, if you are promoting a violent video game, you cannot show graphic depictions of violence.

How to solve:

The review process can lead up to 24 hours; therefore, it is important that advertisers should check out Ad review checklist before making creatives. You can also visit the TikTok Creative Center to get ideas and examples of how a high-functioning ad works.

Copyright Infringement

TikTok respects all intellectual property rights in order to create a safe environment for users. In this segment, you should avoid using any elements in your ad or landing page that do not have the required authority including brands, hashtags, copyrighted media, models, and copies,…For example, if you employ a popular song in your advertisem*nt without first getting a license, your ad would most certainly be rejected.

How to solve:

To resolve this issue, ensure that you have received the necessary licenses or permits to use any copyrighted material in your advertisem*nt. Or upload your authorization documents under the Account Settings under Business Verification if you have proper authorization.

Why are my TikTok Ads not Approved? Agency tips to get approval (2)

Misleading claims or information

One of the main reasons why your TikTok ads are rejected is using misleading claims or information in your ads. If an ad contains false or misleading claims, it may be rejected during the review process or even removed after it has been published. Remember not to make exaggerated promises about a product or service, misrepresent the benefits of a product or service, or make false statements about the effectiveness or safety of a product,… For instance, an ad that claims a certain supplement can cure a disease or achieve unrealistic weight loss goals without any evidence or scientific backing would likely be considered misleading and be rejected by TikTok.

Why are my TikTok Ads not Approved? Agency tips to get approval (3)

How to solve:

Advertisers must ensure that all claims made in their ads are accurate and that they have evidence to back up these claims. Failing to do so can result in not only the rejection or removal of the ad but also damage to the advertiser’s reputation. It is essential that advertisers take the time to review and verify all claims made in their TikTok ads before submitting them for approval.

Low-quality ads

Low-quality ads can also have a significant impact on the approval of TikTok ads. TikTok’s ad guidelines require that all ads meet certain quality standards, including high-resolution images or videos, clear and readable text, and appropriate audio quality. Ads that are low-quality, blurry, or have poor sound quality can be distracting and make the ad difficult to understand, which can negatively impact the user experience.

How to solve:

Advertisers must ensure that their ads are of high quality and meet TikTok’s ad guidelines in order to be approved. This includes investing in high-quality visuals, clear and concise messaging, and professional audio to create a visually appealing and engaging ad that resonates with the target audience. By creating high-quality ads, advertisers can improve the chances of approval and maximize the effectiveness of their TikTok ad campaigns.

Ad creative inconsistency

Why are my TikTok Ads not Approved? Agency tips to get approval (4)

It is vital to make sure that the messaging and images of a TikTok ad correspond with the overall brand image and tone. Inconsistency in ad creative occurs when the ad content does not match the landing page or website to which the user is directed after clicking on the ad. This can lead to a poor user experience and unfavorable feedback, both of which can have an impact on the ad’s performance and approval.

For example, if a TikTok ad promotes a sale on a specific product, but the landing page or website that the user is directed to does not feature that product or offer the sale, it can result in confusion and frustration for the user.

How to solve:

Advertisers should ensure that the messaging and images in the ad are compatible with the landing page or website and that they appropriately reflect the product or service being promoted, to avoid ad creative inconsistency. Marketers should also make sure that the landing page or website is easy to use and has a concise and simple call to action.

Restricted or prohibited products/services

Why are my TikTok Ads not Approved? Agency tips to get approval (5)

‘TikTok ads not approved’ is also a problem for ad creatives including or promoting restricted products. It’s important to understand that advertising certain types of products or services may not be allowed on the platform, such as tobacco, drugs, weapons, and adult content.

If your ad promotes any of these products or services, it is likely to be rejected, banned, or can even lead to the issues of your TikTok ad account suspended. In addition to these specific categories, TikTok also has a list of restricted industries, such as finance and healthcare, that require additional verification before ads can be approved.

How to solve:

As an advertiser, it’s crucial to study TikTok ad review checklist before creating and submitting any ads to ensure that your ads comply with their guidelines and regulations.

Tips to prevent and resolve TikTok ads’ rejection

Why are my TikTok Ads not Approved? Agency tips to get approval (6)

If you find yourself on the wrong side of ad approval, Mega Digital gonna give you some tips to get through the problem of ‘TikTok ads not approved’:

  • Review and modify your ad content
  • Refine your targeting
  • Check your ad format and specifications
  • Submit appeals and contact TikTok support
  • Use TikTok Agency account

Review and modify your ad content

It is crucial to review and modify your ad content to ensure it complies with TikTok’s policies and guidelines. Start by carefully reviewing your ad content and checking for any potential policy violations or inaccuracies. You can then make the necessary changes to address these issues, such as removing prohibited content or rephrasing misleading claims. Additionally, consider testing different ad formats, creative elements, and targeting options to optimize your ad performance and improve your chances of approval.

Mega Digital’s advice: Do not target multiple countries in the same ad group. Policy varies between countries, so an ad may be approved in one country but rejected in another.

Refine your targeting

Make sure you’re targeting the right audience based on their demographics, interests, behaviors, and location. You can also exclude certain groups of people who are less likely to be interested in your product or service. Refining your targeting can increase the relevance of your ad, which can lead to higher engagement and conversion rates. Use TikTok’s audience insights to get a better understanding of your target audience and adjust your targeting accordingly. Additionally, you can use lookalike audiences to find new users who are similar to your existing customers.

Check your ad format and specifications

Why are my TikTok Ads not Approved? Agency tips to get approval (7)

To increase your chances of getting your TikTok ads approved, it’s crucial to make sure your ad format and specifications meet the platform’s requirements. Start by checking the ad format you’re using – whether it’s a video ad or an image ad – and ensure it meets the TikTok ad formats and specs.

Submit appeals and contact TikTok support

Why are my TikTok Ads not Approved? Agency tips to get approval (8)

Don’t quit just because your TikTok ad was rejected. You can file an appeal to have your ad examined by TikTok’s team again. Make sure to include specifics about your ad and explain why you think it should be accepted. You can also contact TikTok support for help and clarification on the ad guidelines. Keep in mind that a response may take some time, so be patient.

Use TikTok Agency account

TikTok Agency account is a powerful tool that can help advertisers manage and optimize their TikTok ad campaigns more effectively. As only TikTok official partners like Mega Digital have the priority to distribute this account, they will also help you resolve any issues with ad approval. They can provide you with personalized recommendations and best practices to ensure your ads comply with TikTok’s guidelines and policies. By utilizing the Agency account, you can have better control over your ad campaigns and increase your chances of getting your ads approved on TikTok.

Read more about TikTok Agency Account

Handle TikTok Ads not approved like a pro!

Why are my TikTok Ads not Approved? Agency tips to get approval (9)

One of our soon-to-be customers was struggling to get their TikTok ads approved. They had tried modifying their ad content, refining their targeting, and checking their ad format and specifications, but still faced rejections. Frustrated with the situation, they decided to reach out to us for assistance.

We reviewed their ad content and identified several issues that were causing the rejections. One of the most striking ones is inconsistency in ad language while targeting global customers, which has happened to many of our global customers. Handling TikTok issues is not an easy task. Let us walk you through and show you the magic of TikTok Agency account!

Learn more about TikTok Advertising Service

Final word

Getting the problem of TikTok ads not approved is a challenging case that can happen to newbies or even experienced advertisers. It requires careful attention to detail and a thorough understanding of TikTok. Therefore, remember to always be transparent, accurate, and consistent in your ad content, and never try to deceive or mislead your audience.

If this issue still persists, the optimal solution is to connect with TikTok agencies – Mega Digital for the use of TikTok ad agency account and their support! And of course, learning from the best can help you optimize your ad creatives. So, check out some of the most high-performing TikTok campaigns now!

Check out best TikTok Ad examples

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Why are my TikTok Ads not Approved? Agency tips to get approval (2024)

FAQs

Why are my TikTok Ads not Approved? Agency tips to get approval? ›

To increase your chances of getting your TikTok ads approved, it's crucial to make sure your ad format and specifications meet the platform's requirements. Start by checking the ad format you're using – whether it's a video ad or an image ad – and ensure it meets the TikTok ad formats and specs.

Why are my TikTok ads not getting approved? ›

It is likely that your landing page violates one of TikTok's Advertising Policies for Landing Pages including, but not limited to the following: ​Users are directed to a non-functional landing page. ​The landing page is not optimized for mobile devices. ​The landing page displays prohibited products.

Why does TikTok not approve promotion? ›

Ad Creative Consistency

To ensure a good user experience, TikTok requires that your caption, text, images, videos, and call-to-actions are consistent with the product/service you are promoting — this includes making sure the prices are the same on the promoted website.

Why does my TikTok shop application keep getting denied? ›

once you get rejected once or twice on TikTok shop, you almost auto get rejected going forward, even if you change things around. And that's because a human isn't looking. at your application. Or if they are, they're just overwhelmed with requests.

How long does it take for TikTok ads to get approved? ›

While some TikTok Ads might take longer than usual for the review process to complete, most TikTok Ads are reviewed within 24 hours. You will receive a notification once your TikTok Ads have been approved and published.

What is agency invitation on TikTok? ›

An invitation code is a 6 digit code. that allows TikTok live agencies to add. your TikTok account to their roster. After sending an agency your code, they will input it into TikTok's. very own influence management system.

What are TikTok agency accounts? ›

What is a TikTok Agency Account? The TikTok Agency account is a Business account provided by TikTok for their official partners. The most significant difference between this type of account and an individual one is the advertising ability.

Is paying for a TikTok promotion worth it? ›

If you're a creator trying to grow on TikTok (and make it into the exclusive Creativity Program), boosting your content with TikTok Promote is an affordable way to get the followers and views you need to qualify.

Does TikTok promote really work? ›

Using the Promote feature will not affect your organic video views, but it may improve the performance of your promoted videos after your marketing campaign ends. If you use it effectively by strategically choosing videos to promote, you might see a longer-term payoff in followers and views.

Why is TikTok not approving my videos? ›

If your video was rejected, it could be because your content did not adhere to TikTok's community guidelines. To confirm, find your video on TikTok and TikTok should provide a reason for why your video was rejected. You can also submit an appeal if you believe no violation has occurred.

How long does TikTok shop verification take? ›

The review process will begin when the required information has been entered and generally takes 1 – 3 business days. You can check the status of your Business Verification at any time and will receive a confirmation when it is complete.

What is the minimum followers for TikTok shop? ›

If you are applying as a seller, then no, there is no follower count requirement. If you are applying as an affiliate, where you will promote other brands products, you need a minimum of 5,000 followers. As you can see, there isn't much that is required to get started selling your products ok TikTok!

How do I get verified on TikTok shop? ›

To verify your business: Go To TikTok Ads Manager. Click your username icon and select Account Info. Click Verify now.

Why is TikTok taking so long to approve my video? ›

Sometimes, technical glitches or bugs can cause videos to get stuck in review. In such situations, it's advisable to wait and be patient. TikTok's technical team is likely working to resolve these issues, allowing your videos to proceed through the review process.

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